An ad for plombir ice cream. “Buy Glavkhladoprom ice cream”, 1952.
So what is plombir, and why was it so beloved? Anastas Mikoyan took special care in developing a superior ice cream recipe for the USSR. Indeed, Stalin once joked of Mikoyan, “You, Anastas, care more about ice cream, than about communism.” The Soviet Union created national standards for all types of food called GOST, an acronym for Gosudarstvenny Standart. These were technical standards which listed ingredients and proportions required for various foods including for ice cream. Plombir had a higher fat content at 20% than most U.S. ice creams which had a minimum of 10% fat. This change created a creamier texture and richer flavor.