From Buta to Kashmir to Paisley

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What do Empress Joséphine Bonaparte, a town in Scotland, and a sixteenth-century Persian dynasty have in common? They share the love of boteh, or paisley, designs. While you may not know its name, you probably see the swirling design everyday in fashion, furnishings, and art. What began as a stylized flora pattern from Zoroastrian tradition has taken on a whole life of its own.

In Persian tradition, the boteh, also called buta, represents life and eternity. It has its roots as far back as the fifth century AD/CE, but it wasn’t until the Safavid dynasty of Persia (1501–1736) that it began to be used widely in textiles. From there, it spread throughout Central and South Asia. There, it remains a popular motif in rugs, shawls, and other decorative arts. 

During the British occupation of India in the eighteenth and nineteenth centuries, the British East India Company introduced the Kashmir shawl to Europe. It was an instant fashion must-have. Trendsetters like Empress Joséphine Bonaparte in France and, later, Queen Victoria of England were seen wearing them in public and even in portraits.


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The Empress Joséphine by Pierre-Paul Prud'hon, 1805 
Empress Joséphine Bonaparte is sitting with an imported Kashmir shawl. The warm, woven shawls were perfect for wearing over the thin, muslin dresses that were popular at the time.

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This is a Azerbaijani carpet made in the eighteenth century. In Asian art, buta are generally positioned in orderly rows.

But where does that town in Scotland come in? 

Paisley, Scotland was Europe’s leading producer of textiles around 1800. Thanks to new technological advances in mechanized weaving, textile producers in Paisley were able to replicate the designs which once had to travel thousands of miles. The Industrial Revolution made many things that were once rare more commonplace, including the buta-covered shawls. But, all good things must come to an end; by the 1870s, Kashmir-style shawls were woefully out of style. Despite Queen Victoria’s attempts to help revitalize the market, Paisley’s shawl-making industry collapsed. Now, we remember Paisley as the namesake for the paisley motif. 


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This wood block was used in the wood block printing process. Printed Indian cottons were a main export during occupation by the British. Find your own wood block in our Mauryan Empire box.
So where can you see paisley today? Everywhere! Boteh-inspired designs continue to be used in fashion including–perhaps most notably–that classic red bandana. Where have you seen paisley lately?